In a strategic shift, Israeli-founded unicorn Yotpo announced it will discontinue its Email and SMS marketing services—laying off roughly 200 employees (34% of its workforce)—and sell that business to Attentive in a deal valued in the tens of millions. The move highlights the dangers of stacking multiple channels with a single vendor: when that provider […]
The post Yotpo Exits Email & SMS, E-commerce Brands Face Vendor Lock-In Risk TxtCart Emerges as the SMS-Only Alternative to Attentive appeared first on TechBullion.
from TechBullion https://ift.tt/JuLfT4K
ref=da&site=blogger">IFTTT
